Want to increase your ROI and improve your SEO strategy?
How will SEO evolve in the year ahead? What are the biggest threats and challenges?
SEJ’s Ben Steele joined me on the SEJ Show to discuss the results of SEJ’s Second Annual State of SEO Study, which includes emerging trends in the SEO world and can help companies plan for 2023 and beyond .
As long as people need to find things, there will be SEO. That explains why this industry has seen so much growth, even with the turmoil of recent years and economic problems on the horizon. –Ben Steele, 12:34 p.m
Organic marketing or performance marketing forms such as SEO and affiliate marketing have risen from the staffing and investment perspectives. -Loren Baker, 2:31 p.m
If you’re hyper-focused on that element of automation, you might be missing its real value, which allows you to let go of some of the things that don’t matter as much and focus on creating content that resonates with yours audience – Ben Steele, 31:11
[00:00] – About Ben.
[06:49] – What is the second annual State of SEO?
[09:59] – Number of respondents involved in the survey.
[10:25] – Preliminary findings that emerged.
[16:09] – Places with the highest salaries for SEO.
[18:20] – Where SEO professionals have focused in large this year.
[22:31] – SEO metrics to track success.
[32:40] – Important emerging factors in SEO in the next two years.
[41:33] – Difficulties in ebook planning.
[43:34] – The difference between an ebook & a white paper.