Top 10 SEO experts to follow in 2023

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When it comes to digital marketing, there are often two approaches: paid direct traffic through ads and organic traffic. One way to achieve organic growth is through search engine optimization (SEO). The benefit of employing SEO to achieve organic growth for your website and business is that it provides a means to improve your website’s position on search engine results pages. The better your SEO, the higher up the results page your website will land, resulting in more people seeing your business, and ultimately increasing sales. If you are new to the world of SEO, there are some experts in their field that you can follow to learn more about what SEO encompasses and how it can benefit you and your business.

This article will look at the top 10 SEOs to follow in 2023.

1. Aleyda Solis

Aleyda is a very well known and experienced International SEO consultant, providing & strategic SEO advice, training and ongoing support through her boutique SEO consultancy Orainti, where she helps from international companies to start-ups around the world in competitive industries amp; complex environments that require a highly personal, detailed experience & scalable approach to organic search growth.

Follow her on Twitter or Linkedin

2. Barry Schwartz

Barry Schwartz, Contributing Editor to Search Engine Land and member of the programming team for SMX events. He owns RustyBrick, a web consulting company in New York. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

Follow him on Twitter or Linkedin

3. Lidia Infante

Lidia Infante is an SEO consultant and speaker. She has been working in SEO for almost a decade, helping businesses in SaaS, media and e-commerce to grow online. She has a BSC in Psychology and a Masters in Digital Business.

Lidia is a regular speaker at top tier SEO events such as MozCon, BrightonSEO, UnGagged or WTSFest and she often writes about SEO trends and best practices.

Follow her on Twitter or Linkedin

4. Eli Schwartz

Eli Schwartz is an SEO expert and consultant with more than a decade of experience driving successful SEO and growth programs for leading B2B and B2C companies. He helps clients like Shutterstock, Gusto, WordPress, BlueNile, Quora, Getaround, Mixpanel, and Zendesk build and execute Global SEO strategies that dramatically increase their organic visibility at scale.

In the past, Eli led the SEO team at SurveyMonkey, building organic search from almost zero to one of the biggest growth drivers in the company. He helped launch SurveyMonkey’s first APAC office and oversaw international pre- and post-IPO SEO

Follow him on Twitter or Linkedin

5. Jackie Chu

Jackie Chu is currently the SEO Intelligence Lead at Uber Technologies in San Francisco. She has deep experience in B2B, B2C and online publishing, and has led SEO and ASO efforts in-house and as a consultant for companies such as Square, Dropbox and Yahoo.

Follow her on Twitter or Linkedin

6. Roy Hinkis

Roy is an SEO and growth consultant who helps Fortune 500 companies and startups grow their organic channel by developing and implementing ambitious SEO and growth strategies. Roy has advised industry leaders such as Walmart, Waze, Checkpoint, Robinhood, Lyft, Bill.com and many others.

Follow him on Twitter or Linkedin

7. Cindy Krum

Cindy Krum is the Founder & CEO of MobileMoxie (formerly Rank-Mobile). She has been bringing fresh and creative ideas about SEO & ASO to consult with digital marketing clients and operations worldwide since 2005. She is a regular speaker at national and international trade events, and launched MobileMoxie in 2008 to address mobile-specific marketing needs within the specialty traditional digital marketing.

Follow her on Twitter or Linkedin

8. Bernard Huang

Bernard co-founded Clearscope, an AI-powered SEO software platform rated as one of G2’s top performing tools.

Follow him on Twitter or Linkedin

9. Limor Barenholtz

Limor is Similarweb’s SEO Director. She started her career at the age of 15 as a hacker & webmaster, but fell in love with SEO 20 years ago and has been working in the SEO space ever since. Limor specializes in all aspects of Technical SEO – From JavaScript SEO & rendering, via mobile & Multi-device optimization, all the way to page experience metrics – She loves the challenges it presents, clean codes make her smile & creating scalable SEO strategies makes her happy.

Follow her on Twitter or Linkedin

10. Ethan Smith

Ethan Smith is the CEO of Graphite, a boutique growth agency that has helped companies like MasterClass, Thumbtack, Robinhood, Medium, and Honey develop and implement their SEO strategies.

Follow him on Twitter or Linkedin

By following these 10 SEO experts, you will undoubtedly gain insight into how you can use SEO to bring more organic traffic to your business. As experts in their fields, they will have many ideas on how to use SEO to ensure that more people see your company’s website and increase your sales.

Can you make good money in SEO?

So, how much can you make doing SEO? As of September 2021, most SEO specialists can earn between $113,518 and $131,590. Salaries depend on many factors including education, certifications, work experience and additional skills.

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How much can you make as an SEO expert?

On the median, an SEO Specialist earns $49,000 per year, with the median salaries of SEO Managers significantly higher at around $63,000. At the high end are SEO Directors who typically earn between $70,000 and $120,000 and SEO Team Managers and Campaign Managers, in the $50,000 to $100,000 range.

What is the SEO salary with 10 years of experience? A mid-career SEO with 4-9 years of experience earns an average salary of € 4.7 Lakhs per annum, while an experienced SEO with 10-20 years of experience earns an average salary of € ¹ 7.8 Lakhs per annum .

Is working in SEO a good career?

‘Yes. SEO is a good career option as it is among the most popular careers in the Digital Marketing field. There are numerous organizations around the world, employing SEO professionals to generate better content and thus generate more business leads.

Are SEO jobs in demand?

SEO professionals are in high demand, as companies need search optimization to compete in most niches.

Is SEO a difficult job?

SEO isn’t that hard to learn, but it can be confusing and overwhelming to get started. Learning SEO means learning about a long list of individual digital marketing strategies, which can feel a bit like adding new weapons to your arsenal as you learn how to use them.

How much do SEO experts make?

According to the Edoxi salary trend report, which predicts job salaries in digital marketing over the next year, entry-level SEO specialists in the US can expect a starting SEO salary of $35K, mid-career SEO specialists are likely to earn closer to $ 47K , and experienced SEO experts will earn an average of $65K in …

Is SEO analyst a stressful job?

Any job can be stressful based on the type of performance your company requires. It’s the same with SEO related jobs. However, it is not as stressful as IT or other programming related jobs.

What is the highest paid SEO?

The highest salary an SEO can earn is â¹8.0 Lakhs per year (â¹66.7k per month).

Are SEO certifications worth it?

SEO certifications can be valuable if you are new to the industry or expanding your skill set into different disciplines. But do you need a specific certification to be successful? Probably not. Certificates and courses are great for building your basic skills and familiarity with industry tools.

How long does it take to get Google SEO certification? Google SEO Basics by UC Davis This course is divided into four modules and takes approximately 29 hours to complete, with certification offered upon completion of the final exam. Each learning module includes an accompanying video tutorial. And a quick quiz at the end to test your knowledge.

Which is the best course for SEO?

In summary, here are 10 of our most popular seo courses

• Advanced Search Engine Optimization Strategies: University of California, Davis.
• Google SEO Basics: University of California, Davis.
• Getting Started in Google Analytics: Coursera Project Network.
• Fundamentals of Digital Marketing and E-commerce: Google.

Is Google SEO certification worth it?

Getting a Google SEO certification can launch your career forward; but it can also be a waste of time and money. If you are just starting SEO, a certificate can help you understand the basics or gain more technical knowledge. Remember, there is no substitute for practical SEO experience.

Is working in SEO a good career?

‘Yes. SEO is a good career option as it is among the most popular careers in the Digital Marketing field. There are numerous organizations around the world, employing SEO professionals to generate better content and thus generate more business leads.

Are SEO jobs in demand? SEO professionals are in high demand, as companies need search optimization to compete in most niches.

Is SEO a difficult job?

SEO isn’t that hard to learn, but it can be confusing and overwhelming to get started. Learning SEO means learning about a long list of individual digital marketing strategies, which can feel a bit like adding new weapons to your arsenal as you learn how to use them.

Why is SEO so difficult?

It’s a very complex set of tasks and to top it all SEO changes dramatically all the time, so the basic best practices are often very similar from year to year but there’s always nuance, new additions , new opportunities, new ways search engines are changing what results look like, how you …

Is SEO a stressful job?

Is SEO a stressful job? Any job can be stressful based on the type of performance your company requires. It’s the same with SEO related jobs. However, it is not as stressful as IT or other programming related jobs.

Who is SEO expert?

An SEO expert (also known as an “SEO specialist”) is someone who optimizes websites to achieve higher search engine rankings. Put another way: An SEO expert is someone who knows how to get more traffic from search engines.

Who is the best SEO expert? World’s Best SEO Expert?

• Matt Cutts. …
• Joost De Valk. …
• Danny Sullivan. …
• Stephen Spencer. …
• The Eng. Group. …
• Barry Schwartz. …
• Mandeep Chahal. …
• Bill Slawski (Died on May 17, 2022) With over 24 years of SEO experience and a Juris Doctor degree, Bill Slawski was the leading expert on Google’s SEO-related patents.

Is it worth hiring an SEO expert?

If you want search engines to rank your website well, you need to ensure that your website’s on-page and technical SEO is in good shape. A professional SEO expert can audit your website from time to time to make sure everything is working properly.

Why hire an SEO expert?

Hiring an SEO company means you get insight from professionals who specialize in SEO, have years of experience, and know better than you. Search engines like Google and Bing are constantly rolling out new updates (dozens or even hundreds a year) which often leave businesses struggling to keep up.

How do you become an expert at SEO?

Steps to Becoming an SEO Expert Understand SEO strategies and concepts. Participate in SEO training. Keep up with trends and industry news. Get familiar with SEO tools.

How do I start a career in SEO?

A career in SEO requires you to work with your business’s content marketing strategy so that your company’s content calendar and content objectives align with SEO. SEO career opportunities require you to refine your content strategy, which will depend on your research skills and execution.

How much do SEO experts make?

According to the Edoxi salary trend report, which predicts job salaries in digital marketing over the next year, entry-level SEO specialists in the US can expect a starting SEO salary of $35K, mid-career SEO specialists are likely to earn closer to $ 47K , and experienced SEO experts will earn an average of $65K in …

What does an SEO do?

SEO stands for Search Engine Optimization and is the process used to optimize a website’s technical configuration, content relevance and link popularity so that its pages can be easily found, more relevant and popular towards user search queries, and as a result, search engines rank them better.

What does a SEO specialist do daily?

SEO Specialist Responsibilities Aware of site structure and technical SEO. Constant tracking of positions. Develop and integrate the strategies for content marketing. Drive traffic to a website.

What is the main role of SEO?

SEO stands for search engine optimization, a set of practices designed to improve the appearance and placement of a web page in organic search results. A good SEO strategy improves the quality and quantity of traffic.

Do I need coding for SEO?

The short answer is: no, SEO usually doesn’t require much (or any) hands-on coding. You can do a great job of SEO without touching code. But the longer answer is yes, a good sense of how programming works, or even the ability to do a bit of coding yourself, is always a useful skill.

What programming language is used in SEO? R is a Programming Language for Statistical and Data Analysis. R is one of those programming languages ​​that is often used for SEO when it comes to creating applications for using predictive analysis. It is a free programming language that also comes with a free software environment.

Do you need to know HTML for SEO?

A common question is “Do you need to know HTML for SEO?†In short, “yes.†However, you don’t need to be an expert in HTML. Although HTML expertise is not required for SEO, you will frequently interact with website tags, which are a natural part of HTML.

Is HTML good for SEO?

HTML is a markup language that underlies most web pages. It is arguably one of the most fundamental parts of technical SEO. Using HTML elements, SEO professionals are able to communicate information about the page to users and search bots.

Does HTML structure affect SEO?

As websites often have multiple pages, it is essential that the content is organized in a way that makes sense. If the structure of your website is confusing, then it will hinder your SEO (search engine optimization) and discourage users.

Is SEO easier than programming?

There is no easy answer to this question, as it depends on individual choices and priorities. Programming is a more technical field, while SEO involves more marketing and advertising. There are pros and cons to both jobs, so it ultimately depends on what you’re interested in and what you want to achieve.

Is it hard to learn SEO?

SEO isn’t that hard to learn, but it can be confusing and overwhelming to get started. Learning SEO means learning about a long list of individual digital marketing strategies, which can feel a bit like adding new weapons to your arsenal as you learn how to use them.

Should I learn SEO or Web development?

SEO knowledge is necessary for freelance web developers. If you are a freelance web developer you should already have a good understanding of the basics of SEO. Every freelancer out there needs to invest a few hours a day to learn SEO.

Is SEO difficult to learn?

SEO isn’t that hard to learn, but it can be confusing and overwhelming to get started. Learning SEO means learning about a long list of individual digital marketing strategies, which can feel a bit like adding new weapons to your arsenal as you learn how to use them.

Is SEO good for beginners?

SEO is not easy. But it’s not rocket science either. There are things you can implement immediately and there are concepts that will take much more time and effort. So yes, you can do SEO on your own.

How long does it take to learn SEO?

Experts say it usually takes one to three months to learn the basics of SEO and a year or more to fully master the practice. The time it takes to learn the basics of SEO depends on several factors.