Podcasts are a great way to keep up with the latest events in SEO.
It’s a fast-paced space involving a wide range of activities, which is reflected in these top selected SEO podcasts for 2022.
In addition to on-page optimization, SEO in 2022 is about content, AI, analytics, CMS, enterprise-level solutions, and burnout prevention. .
A feature of these podcasts is that each one will help search marketers become better at what they do.
The following 17 search marketing-related podcasts have been selected because of the reliability of their information and their availability and inspiration for SEO professionals.
Each podcast is excellent, and the order in which they are listed is not an indication of which one is better. These are all number one.
- 1 1. Search Engine Journal Show
- 2 2. WTSPodcast Podcast
- 3 3. Azeem Digital Asks
- 4 4. Rankable Podcast by iPullRank
- 5 5. StoryShout Podcast
- 6 6. Marketing O’Clock
- 7 7. Edge of the Web
- 8 8. Webcology
- 9 9. Kalicube Tuesdays SEO Podcast
- 10 10. Google Podcast: Search Off The Record
- 11 11. Marketing Scoop Podcast By SEMrush
- 12 12. Food Blogger Pro Podcast
- 13 13. The In Search SEO Podcast By Rank Ranger
- 14 14. Tech Bound Podcast
- 15 15. Crawling Mondays by Aleyda
- 16 16. NerdBrand Podcast
- 17 17. Make SEO Simple Again
1. Search Engine Journal Show
The Search Engine Journal Show podcast features interviews with top experts, a discussion on SEO topics, and many actionable SEO tips.
SEJ host and founder Loren Baker hosts expert guests to talk about everything from SEO trends and technical issues to content marketing strategy, tourism marketing, Google Search and Maps features, and unlock the power of first-party data.
Grab new episodes on Spotify, Apple Podcasts, TuneIn, and Google Play.
2. WTSPodcast Podcast
Hosts: Sarah McDowell and AbuAli Areas
The WTSPodcast (Women in Tech SEO) podcast aims high and delivers engaging and useful podcasts in convenient half-hour segments every Tuesday.
The shows are usually about the technical side of SEO but also touch on topics such as agency scale, remote team management, how to set customer expectations, and one segment with Jamie Indigo discusses ethics and misinformation.
On the technical side of SEO, expect to find episodes about local SEO, keyword mapping, enterprise-level site migration, and structured data.
I asked them what the podcast audience can expect:
Listen to Women in Tech SEO on Apple Podcasts and Spotify.
3. Azeem Digital Asks
Host Azeem Ahmad goes by the brand name Azeem Digital, hence the name of the podcast, Azeem Digital Asks, which is truly an SEO treasure for those who cannot get enough solid SEO podcast content.
I appreciate the high quality guests it contains and especially the wide range of topics covering the whole spectrum of digital marketing, from SEO to marketing and social media content.
But there are also business building-focused podcasts that are specific to the search marketing community.
These episodes focus on avoiding burnout, recruiting employees, building authority for your brand, and the benefits of all-inclusive inclusion strategies.
Available on Apple Podcasts, Spotify, and Google Podcasts.
4. Rankable Podcast by iPullRank
The Rankable podcast stands out in depth from the next level of SEO technical topics. The host, Garrett Sussman, and his guests delve deep into the technical side of SEO, especially when it comes to enterprise and e-commerce.
That level of expertise makes this podcast a must-listen for advanced search marketers or those looking to move to another level.
Available on Apple Podcasts, Google Podcasts, Spotify, and YouTube.
5. StoryShout Podcast
The StoryShout podcast is about avoiding burnout, managing its thought processes to better complete projects.
It does this by examining the subject of bankruptcy, which is somewhat taboo in some countries, particularly the United States, where winning is a priority.
The interesting proposition that StoryShout raises is that there is a lot to learn from failure and not to be afraid of it.
Like all the other podcasts listed here, Kelsey addresses the achievement of success but does so from the direction of failure, and does so in a very entertaining way.
Each episode consists of Kelsey interviewing people from the search marketing industry (and beyond) who share their failure stories.
Interviewees include Casie Gillette, Dr. Pete Meyers (of Moz), Akvile DeFazio, Keith Goode, and Amalia Fowler.
I asked Kelsey what to expect from podcasts:
“It simply came to our notice then.
But as we learn and embrace our personal and professional failures, we can better accept ourselves and others.
It helps us to laugh at our mistakes and not focus too much on them. ”
What’s fascinating about each episode is how each marketing expert, an objectively successful person in their fields, shares problems that are common to many people.
Then, towards the end of the podcast, each one describes his or her own process of finding his or her own way forward and doing so in completely different ways.
In Season 14 Episode 14, entitled “Casie Sucks at Thinking it Through,” Casie Gillette (@Casieg) and Kelsey talk about how putting things in takes more mental energy than actually a daunting task.
Speaking of putting things together, Casie laughed and shared:
“This is actually a joke I have with one of my co-workers … Let Future Casie deal with this.”
And later, she remarks on pushing until the end of a project:
“I am just happy to be here. When you look back, you think, “Oh, there was probably an easier way to do that.”
StoryShout de-glamorizes success to showcase the daily struggles we all share in common.
And I think that’s the point of the StoryShout podcast as it “distigmatizes failure.”
Listen to StoryShout on Spotify, Apple Podcasts, Audible, Amazon, Player.fm.
6. Marketing O’Clock
Hosts: Greg Finn, Jessica Budde, Christine ‘Shep’ Zirnheld, and Mark Saltarelli
Marketing O’Clock is a weekly podcast that focuses on discussing last week’s most important digital marketing news, while maintaining a sense of humor.
If you’re looking to not only stay up to date with current news and events, but also get a sense of the impact that everything has on you and your work, then Marketing O’Clock is the show for you.
7. Edge of the Web
Edge of the Web has improved its offerings with more variety, expanding beyond SEO news and interviews.
Recent guests were Lily Ray, Jason Barnard, Bill Slawski, Andrew Optimisey, and Mark Traphagen.
Listeners should expect to hear a solid discussion about practical digital marketing strategies and tactics.
It offers four types of podcast topics:
Available on Apple Podcasts, Google Podcasts, Spotify, and SoundCloud.
Hosts: Jim Hedger and Dave Davies
This is a regularly published podcast featuring Jim Hedger and Dave Davies’ endless audible spirit and bacteria.
Webcology brings you up to date with the latest and most interesting developments in SEO and also features inviting guests to listen to.
Both Jim and Dave are industry veterans with years and years of experience.
Listening to their podcast is like having a coffee break with friends.
9. Kalicube Tuesdays SEO Podcast
Kalicube Tuesday consists of more than 200 podcasts on a wide range of high-tech digital marketing topics. It is a perfect example of an SEO approach that embraces the full breadth and depth of what it takes to succeed in search marketing for 2022.
The host, Jason Barnard, has guests with in-depth knowledge such as:
Kalicube Tuesdays is a series of top-notch SEO podcasts that are thought-provoking and rewarding listeners with an understanding of what’s happening on cutting-edge SEO.
Available on Apple Podcasts and Spotify.
10. Google Podcast: Search Off The Record
Podcast published quite frequently, about two shows a month by Google.
Worth listening to because it was created by members of the Google Search Relations Team.
Provides an behind-the-scenes look at decision-making, the projects Google Search is working on, and other topics of interest to the SEO community.
Will it make you a better search marketer?
Yes, this podcast will make you a better SEO professional.
Hosts touch on a wide variety of topics that provide insight into indexing, how sites are delivered, and even how algorithms deal with brand new sites.
11. Marketing Scoop Podcast By SEMrush
It is a regularly published podcast featuring actionable advice on the topics of:
It also presents other marketing ideas that are directly and indirectly related to SEO.
12. Food Blogger Pro Podcast
Food Blogger SEO podcast focuses on everything related to the monetization of a website.
Even if you are not a food blogger, you can still get something out of this podcast.
Also, other topics that are equally relevant to informative content publishers.
13. The In Search SEO Podcast By Rank Ranger
A regularly published podcast covering a wide range of news and topics of interest to the search marketing community.
Topics include link building, recent updates, interviews with people like John Mueller, and actionable SEO strategies.
What I like most about these podcasts is how virtually every episode has something actionable to take back to the office.
14. Tech Bound Podcast
Hosted by Kevin Indig, this series of podcasts finds its strength in the technical side of SEO.
Kevin Indig is the SEO director at Shopify and comes from an enterprise-level SEO background, so it’s only natural that the podcast finds a solid foundation at the enterprise level of search marketing.
Podcasts are easy to consume in about 30 minutes each and are packed with quality information.
Recent topics include SEO Data – Agency Forecasting and Value; and Improving the Web, Schema, and CMS Marketplace with Yoast SEO Founder Joost de Valk.
In general, it is important that a podcast is updated frequently to be included in this list.
However, I am making an exception this year for the Tech Bound SEO podcast because the quality of the podcasts is so high and useful, they deserve a list for just that.
There are currently 44 podcasts on them.
Hopefully, the podcasting pace will become more regular in 2022 and continue to earn a place as the best SEO podcast for 2023.
Available on Apple Podcasts and Spotify.
15. Crawling Mondays by Aleyda
Crawling Mondays is a series of YouTube videos that are also available as a podcast.
It features top guests such as Bibi The Link Builder, Dana DiTomaso, Jono Alderson, and Jon Henshaw.
Podcast topics are eclectic, and because guests are experts, the information shared is reliable and authoritative.
Available on Apple Podcasts, Spotify, Google Podcasts, Anchor.fm.
16. NerdBrand Podcast
Hosts: Jason Davis, Jonathan Payne, Mitch Gregory
The NerdBrand podcast is a frequently published podcast that exemplifies the modern approach to online marketing as it addresses the full range of search marketing.
The focus is on branding and advertising, but most of the podcast topics are incredibly useful to anyone promoting their web presence.
Anyone interested in growing their own brand will enjoy this podcast.
Available on Apple Podcasts, Spotify, and Google Podcasts.
17. Make SEO Simple Again
The Make SEO Simple Again podcast is hosted by Daniel K. Cheung, an SEO consultant based in Sydney, Australia. His podcast stands out because of the high-quality guests he features, such as members of the Google Search Relations team and other popular people in the search marketing community.
There are currently three seasons to do, plus more upcoming episodes in 2022. Seasons two and three are standouts and worth listening to for all SEO junkies.
The Make SEO Simple Again podcast is available on Spotify, Apple Podcasts, and Google Podcasts.
Featured Image: Shutterstock / fizkes