Troika Media Group to Acquire Converge Direct LLC, a Leading Digital and Offline Performance Media and Marketing Company, for $125 Million

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Feb. 24, 2022 7:45 AM AND & # xD;

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Los Angeles, CA, February 24, 2022 (GLOBE NEWSWIRE) -via NewMediaWire -Troika Media Group, Inc. (Nasdaq: TRKA):

Converge Direct, LLC and its affiliated businesses (collectively, “Converge”) generated approximately $ 300 million in revenue and $ 23 million of adjusted EBITDA for the year ended December 31, 2021.

Estimated combined EBITDA is more than $ 27 million for CY 2022.

Real accretive to adjusted earnings per share.

After closing, it is expected that most of the joint venture revenue will recur.

Increase margins per customer relationship without a significant increase in operating costs with positive client outcomes that arise from deeper client engagement.

The combined cost synergy of more than $ 2 million is expected in the first year after closing.