Marketing Consultant Brian Lawrence focuses on websites and SEO strategies for the $60 billion wedding industry in the US.
From banquets to businesses, a changing career in a multi-billion dollar industry
TEANECK, NJ, USA, Oct. 11, 2022 /EINPresswire.com/ — Marketing expert and Senior Strategist Brian Lawrence is celebrating 40 years in the wedding industry this year, celebrating a lifetime career in the $60 billion US market . Lawrence used his wedding-related business ventures as a springboard to become a leading educator and owner of a website design and SEO firm focused exclusively on that niche industry.
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Lawrence pioneered the “one-stop” bridal shop in New York, New Jersey, and Philadelphia in the late 1980s and early 90s. After spending his formative years in catering, Lawrence entered the retail stationery and favor business and discovered how frustrating it was for couples to travel from place to place to get their wedding needs. This discovery led to the “one stop” concept. At its height, it had seven venues and handles 1000 weddings a year. These stores also gave him ownership in a photography studio, an entertainment company, and a limousine service.
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After a successful retail run, Lawrence sought a venture that provided more consistency to his family. As Vice President of Marketing at Encore Studios, a national invitation company, he focused on co-op advertising and dealer incentive programs. During its 14 years, the company grew its dealer base significantly and sales increased until wedding invitations took a seismic shift to the digital age in 2008. It was during this shift that Lawrence grew into a business educator and speaker. , as well as owning a website design and SEO agency focusing exclusively on the wedding industry.
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