Not only bloggers earn money on YouTube, but also optimization specialists.
Not only bloggers make money on YouTube, but also optimization specialists.
YouTube video hosting is the most visited site on the Internet, with more than 1.6 billion monthly traffic. When it comes to watching a video, 8 out of 10 users go directly to YouTube.
In the near future, companies will need multi-armed specialists, because there will be no money for reduced specializations. If you’re already good at SMM or SEO, check out YouTube.
For users, YouTube is a rabbit hole you can endlessly fall down. A video is worth watching, and you are already given a selection of similar interesting videos, channels and bloggers for the next 2-3 hours.
It is no accident that these videos reach the top, in your feed and in your search selection – the chances of each video are greatly increased with competent SEO optimization.
I include video uploads and work with video previews in the service pack. A designer is required for preview. Sure, you can make a nice preview through the conditional canvas, but if you bring a designer to the project, it will turn out better.
Then I work with video titles, which is one of the most important SEO tools on Youtube. Once you’ve optimized your video description, grab the tags. In a way, tags can be compared to keywords in SEO sites. Only site keywords no longer work, but YouTube tags do. It is important to choose them correctly. As a bonus, you can prepare subtitles for the video. They are not needed in all niches and do not affect the views, but they greatly simplify the life of users.
Once the video is uploaded, it’s time to add links and tips inside the video, compose the end screen with buttons to other videos in the channel. The biggest work is channel optimization. A very common problem for beginners is choosing an intro video that automatically starts on the main channel. This is the face of your brand to new subscribers, you need to make this video good, understandable and relevant. Optimization also includes working with playlists.
I am dedicated to internal optimization and external promotion. The range of tasks depends on the end goals of the client. If necessary, I can develop a content plan for the channel, based on trends and competition analysis, give recommendations on content creation: length of videos, content.
Internal optimization mainly includes a channel audit, which includes checking whether uploaded videos meet YouTube requirements, analyzing competitors, as well as niche opportunities and potential for organic and paid traffic/views growth.
External promotion includes possible channels through which the customer can secure the promotion. It depends on the specifics of the niche and the client’s budget: for promotion, you can use both email newsletters and blogger advertising.
YouTube SEO, like any other area of marketing, you can learn on your own. What skills and tools will be useful in your work?
First, the search for information and its analysis. I haven’t found any powerful courses on SEO for YouTube, only general courses on channel management. They don’t always give recommendations for search promotion. Recently, a girl approached me for marketing advice on channel promotion. During the training, he was told that the title of the video should contain key questions about the topic. But when you fill all possible requests in the header, it doesn’t look very good. Free access recommendations are also not always appropriate, you need to evaluate them: does it violate YouTube’s rules, does it violate Google’s rules, and just the rules of universal human logic? Any new trends and techniques should be critically reviewed.
Basic knowledge in marketing. You need to understand how content and advertising work, what users are interested in, how they behave. Conventionally, if the video falls into the recommended ones, there should be a catchy headline for the user to pay attention. The perfect formula for headlines: a mix of SEO, clickbait and relevance. This is actually a general marketing rule, it works for site articles, and for native articles, and for social media posts.
Analytics You have to experiment, formulate hypotheses and test them, test, see what works and what doesn’t. YouTube’s promotion tools are limited, and sometimes it’s hard to figure out in advance what will work. I had a case where I did a good video optimization, but people still didn’t see it. Then I just changed the title of a series of videos and the search volume and views increased several times.
The cost of YouTube SEO services, like any freelancer, is calculated by the hour or by the price per project. The price may vary depending on the amount of work.
As for the cost, it all depends on what services the client is asking for, what the company’s goals are and what the budget is. Someone just needs to optimize the video, someone needs to give recommendations about the content. It all depends on the client’s budget. A client can afford to spend two million a month on promotion: for bloggers, for interesting collaborations. Another cannot afford even 30 thousand for the promotion
All the projects on YouTube came to me through sundress. Communication is very important in SEO: I communicate in SEO chats, I have expert friends, I constantly go to courses, I fit in various initiatives. Interest is important, to direct more energy to work, to participate in networks. Make friends with professionals in your field. If they are faced with a high volume of tasks, they may share and transfer an order with you that they cannot accept.”
Services include reporting and analysis. Consequently, it is necessary to explain to the client what has improved, what has not improved. First of all, this is a very correct approach from a marketer’s point of view, because a lot can be done without results. Usually, after optimization, channel subscribers and views increase. The client sees this and agrees to continue working with you.
YouTube seems like a great place to get information, have fun, or learn something. But how much does the company really need and is it possible to find a permanent job in this field?
The peculiarity of YouTube is that behavioral factors influence video ranking and trending to the maximum. To get into trends, it is not enough to optimize the video and ask bloggers for advertising, you need to record content that is interesting to the user, maybe even on hype topics. There are many factors that affect the number of views, including trends, i.e. the most popular queries from users.
Recently, companies are more interested in creating or promoting their channel more carefully. With the right approach to promotion and setting up links between the job site and the channel, you can get a sufficient number of conversions. For some companies, this is the main channel for getting leads/orders.
YouTube is relevant for construction, there is a lot of traffic from the video. This is the direction in which people like to see houses built. YouTube is very popular among psychologists: people watch videos and at the end they are offered to sign up for a course, buy a book or a webinar. Also, having a YouTube channel is a positive factor for search engines.
I think you can just do YouTube and earn enough, but I don’t want to limit myself to that just yet. I’m interested in doing SEO and trying different projects, I deliberately don’t choose YouTube only.
In general, YouTube has a demand and will follow it for a long time. Just remember that this is not a magic pill and you should not focus only on it.
I started as a freelancer with copywriting, then moved to SEO, the third stage was YouTube development. I am now actively working with email marketing. Every time I mastered a new tool, I understood more about how the other tools work. Information and knowledge are layered. If you want to work with YouTube promotion, the winning combination will be website SEO and YouTube SEO or the job of an account manager on YouTube and Instagram. It could sell well. Multi-armed specialists will now be called for.
