As a recent graduate, you may be wondering what it takes to become a successful marketer. While there is no exact science for marketing, there are some fundamentals you should know. Here are five things you should do to make the transition. You should feel comfortable speaking in front of a crowd and comfortable speaking in public. Plus, if you are confident in your presentation skills, you will be able to inspire confidence in your audience.
A highly skilled marketer is able to sort through mountains of data. For example, if a customer made a purchase, that would equate to thousands of data points. You will need to know what to look for and how to explain it in simple terms. Good marketing work requires a constant learning curve. You should also be able to adapt to changes in the field and be flexible.
A career in marketing requires a lot of creativity. A good marketer should be able to sort a lot of data. If you collect data every time a customer acts on a website, you will have thousands of data points. So, a good marketer knows how to interpret the data, what to look for, and how to explain it in plain language. And they need to know how to write reports in plain English.
Once you have mastered the basics, you can focus on mastering specific areas of the industry. Additionally, you can also choose companies to work for and even specialize in certain areas of marketing. With a little research and preparation, you can make your resume more attractive to employers and set yourself apart from the rest of the candidates. You will be able to show potential employers that you are dedicated to the role and that you are willing to learn new things to move forward in the industry.
There are two main types of marketers. Generally, marketers work for a variety of companies. For example, there are those who want to be responsible for advertising campaigns. Other marketers will be tasked with developing marketing strategies for the products. The best marketers have a passion for learning. This is an area where a keen interest in marketing is needed, and a person who can learn quickly is invaluable to any business.
While there are several key traits you need to possess to become a marketer, it’s important to remember that you need to stay flexible. If you are comfortable with constant change, you will be able to adapt and be successful on the pitch. This is essential for any type of work. You have to be flexible. You are not a pro unless you can do it in a creative and innovative way.
You have to be flexible. Being a marketer requires you to be versatile. The role of a marketer is extremely diverse and requires learning new things on a regular basis. So, you shouldn’t be afraid of a new challenge. You can take advantage of the opportunity by constantly learning and improving your skills. When you have a passion for marketing, you will be able to make an impact on people’s lives.
The first thing you need to learn before becoming a marketer is the importance of a marketing tool. A digital tool helps you monitor the performance of your campaigns. A software tool can help you analyze your competitors’ SEO. Additionally, a CRM program helps you manage your customer records. A CRM system will come in handy if you want to manage multiple websites. You have to develop your skills in data analysis.
You should be open to a variety of roles. If you are a good communicator, you will be able to build relationships with people. A marketer can build relationships with people. However, it’s important to keep in mind that your target audience won’t necessarily be the same as your employer is targeting. This is because you need to be flexible and adaptable.
Marketers help generate consumer interest in an organization’s products and services. As globalization increases competition, organizations must find new marketing messages, methods and means. According to the Bureau of Labor Statistics (BLS), this has also increased the salary and demand for marketers.
Here we explore the role of the marketer, becoming a marketer, and salary expectations.
Day in the life of a marketer
The daily activities of marketers vary according to their specific roles. For example, their days might include:
Identification of the client’s needs and objectives
Development of a campaign, including social media, pay-per-click and print advertising
Creation of branding and communication
Search for new markets and opportunities
Marketers may need to partner with clients, business managers, graphic designers, programmers, advertisers, and sales professionals.
In addition to marketing specialists and managerial positions, undergraduate marketing jobs include market research analysts, survey researchers, and public relations specialists.
Lifestyle of a marketer
The many responsibilities of marketers and frequent tight deadlines can create stress. While they can often work remotely and set their own schedules, marketers may need to meet clients and associates during traditional business hours.
Marketing managers can expect to work more than 40 hours per week. They should also expect to complete continuing education on a regular basis to develop new skills and keep up with changes in the industry.
Interview: What’s life like as a marketer?
Alanna Diggs is a digital marketing strategist who is currently developing the omnichannel strategy for FarmRaise, a startup focused on connecting farmers to finance.
He is a marketing consultant for CHAT, a non-profit organization offering accessible speech therapy and speech therapy. As a Fulbright Fellow in Andorra, he translated marketing materials from Catalan and Spanish to broaden the reach of local businesses to the English-speaking market.
She holds a bachelor’s degree in business administration – marketing from the University of Missouri, where she graduated with honors. His experience includes fundraising, marketing and event planning with the University of Chicago, search engine optimization (SEO) at the nation’s leading VA lender, and US Senate Legislative Administration.
The answers have been modified for length and clarity.
ZDNet: What kind of person is successful and thriving in a career in marketing? What kind of person might not be the best solution?
Alanna Diggs: The beauty of marketing is that it takes infinite forms and is shaped by your creativity and analytical skills. You make it what it is. There are two ways to think about marketing success: reaching KPIs rather than connecting people to their real needs. And the best marketers are the ones who do both.
Marketing as a bona fide industry is actually a newer industry. In the past, ads were mainly used to explain what a product could do for you. Example: “This tonic will cure your bald spots.” In the mid-20th century, companies found that creating need and appealing to estimate is the most profitable model. Example: “Women love a full hair. This tonic will give you confidence.” The higher up Maslow’s hierarchy of needs, the stronger the appeal to consumers will be.
If it sounds immoral to you, then you are probably a great marketer. At the beginning of the 21st century, our culture is changing. We are becoming more aware of manipulation.
So to be a good marketer, it helps to believe in your product or service. Because my team is supportive and passionate about their service, it’s very easy to market, but even if you don’t find passion in the product, you can find passion in the people who need the product. You may not feel fond of socks, but can you find empathy for those who need diabetic socks? Can you find excitement for those who are adventurous and are looking for hiking socks?
The best sellers can grab a lemon and make a margarita. It is a fast-paced industry that requires a deep curiosity about human behavior and a drive to find creative solutions.
ZDNet: What is a typical day for a marketer?
AD: A typical day for a marketer … varies a lot. There are social media marketing, UX research, product marketing, creative resource design, SEO, paid search, and many other branches of marketing. You don’t have to pick your lane right away, but it helps to know which type of marketing fits your goals and style of work and it’s never too late to move to a new branch of marketing.
I am currently building the marketing strategy for a startup that helps farmers find finance. This means that I am integrating the efforts of the teams so that we all have a uniform way of presenting ourselves.
As a marketer, it’s common to work with almost every team in your organization because part of your job is to ensure everyone agrees on how the company’s reputation needs to be protected and promoted.
Thankfully, I can set my own schedules because my business is remote and extends from San Diego to Spain. In 2022, the possibility of finding a remote marketing job has skyrocketed.
If you want to move on to a career in marketing, contact your organization’s marketers. Ask if you can cast a shadow. Your prospect may be exactly what your marketing team needs. My teammates weren’t hired to do marketing, but they have marketing experience.
That’s why I love shadowing and being followed by colleagues from other teams like the call center or product development. They often interact with their target audience in a way that I don’t.
ZDNet: What would you advise students to do beyond their marketing degree program to differentiate themselves from employers?
AD: In addition to excelling in your courses, look for internships that help you grow. Yes, having a Fortune 500 company on your resume can help, but it’s just as important or more important that your scope of work is broad.
My first marketing internship touched on public relations, SEO, communication, multimedia and business development. I was able to grow. In our competitive job market, you set yourself apart by showing that you can do more than one type of marketing. Nowadays, the standout candidate is someone who can not only write copy for a website, but can also code it in WordPress.
If you’re starting with no professional experience, use your marketing experience to creatively promote yourself. Start by creating an Instagram account or website. Learn about the strategies of the DEI and how to use inclusive language. You might be surprised how few inclusive marketers there are, but how strong the need is for those who can market to marginalized groups.
It may sound cliché, but character is the key. This is true in all areas. At least three times in my career, after interviewing for a different position, a job was created for me. Organizations believed that working with someone who has a strong work ethic and character was just as important or more important than my experience.
So, start by finding what makes you unique and what drives you. I realize it sounds existential, but having focus and vision for yourself is palpable and a good company will not only want to hire you for it, but will also want to help you grow. When you know who you are and what you are looking for, they will look for you great jobs.
I am very confident for the future of marketing. I hope the next generations will continue this genuine marketing trend and forgo greenwashing and other ways a business can try to attract consumers regardless of the impact on culture, global climate and politics.
I hope every marketing student recognizes that they are a consumer too and that they should appeal to their target audience with empathy and respect.
Salary expectations as a marketer
According to the BLS, marketing executives earned an average annual salary of more than $ 142,000 as of May 2020. Market research analysts, meanwhile, earned an average annual salary of over $ 65,000 during the same period.
Industry can have a major impact on marketing wages. For example, the technical services industry paid an average annual salary of $ 150,840, finance and insurance paid $ 150,280, and manufacturing paid $ 143,800. Additionally, job titles, levels of education and experience, and location can all influence wages.
Highest paid states for market research analysts and marketing specialists
If you’re wondering how to negotiate your salary, arming yourself with current market rates, and the ability to pitch yourself to employers is a good place to start.
What does it take to become a marketer?
Job requirements for a marketing position depend on the role and employer.
Typically, these careers require a degree in marketing. Entry-level positions may accept an associate’s degree in marketing, while some management roles require a master’s degree in marketing. In addition to marketing majors, potential marketers can undergo business and communications training.
Employers also value hands-on experience. Marketing managers usually need several years of experience managing projects and managing various aspects of a marketing campaign.
Professionals can transition into marketing careers from interdisciplinary fields, such as advertising, sales, public relations, and business management.
What skills do I need as a marketer?
The training and experience of marketers provide them with job-specific technical and hard skills, while also giving them space to hone valuable soft or personal skills.
The larger their role, the more skills marketers need. The job may require strong communication skills, research and analysis, campaign planning and strategy, budgeting and project management.
The lists below highlight the hard and soft skills that are most relevant and important to marketers.
Marketing software and applications
A career in marketing offers professionals flexibility, diversity and opportunity, along with perks such as growth potential and a competitive salary for marketing.
With this guide, we aim to provide you with valuable details and insights to help you make an informed decision about your career and future.
Unless otherwise stated, salary and employment data are from the Bureau of Labor Statistics, as of February 23, 2022.