Where do most law firms go wrong with SEO?
One of the hottest topics and biggest marketing trends is leveraging SEO for business growth.
In this episode, Eli Schwartz joins me to talk about SEO from a different angle than we usually talk about. He shares why most firms should not be at the forefront of SEO.
Eli is an SEO expert and consultant with over 10 years of experience working to manage B2B and B2C companies.
His ability to execute and streamline SEO processes has generated billions of dollars in revenue for some of the top websites, including clients such as Shutterstock, WordPress, Blue Nile, Quora, and Zendesk.
As head of SurveyMonkey’s SEO team, Schwartz oversaw the company’s global operations, helped open the first Asia-Pacific office, and grew the company’s organic search from 1 percent of revenue to a key global revenue driver. His work has been featured by TechCrunch, Entrepreneur.com, and Y Combinator, and he has lectured at business schools and key conferences around the world. His new book is ‘Product-Driven SEO: The Why Behind Building Your Strongest Growth Strategy’.
Eli gives listeners practical tips on:
Tools mentioned in this section: