Why marketing needs SEO more than ever

Sales always have a voice. Income is growing, and nothing else is failing.

But now, many companies are having a near-death experience because the sales landscape has changed dramatically.

Years ago, a salesperson had a valuable Rolodex. The salesperson nurtured the relationships he demonstrated with calls, visits and more chances. They met at conferences, happy hours and golf outings. Even the biggest clients would be invited to company parties and perhaps retreats.

Of course, the Rolodex has changed to CRMs and the like. But now, it is not so useful. The value of a list of vendor names is essentially gone.

What changed?

The COVID-19 pandemic suddenly forced sellers to change their behavior. They could no longer meet clients in person. They discovered that clients who work remotely no longer have a receptionist they can message in person.

The names they carefully collected no longer answer their phones. But people often answer e-mail messages and voicemails.

It’s basically a game of tag to find someone until they give up or surrender.

As a result, relationships often ended.

Sales networking is not as valuable as it once was.

So a salesperson who used to rely on relationships, meetings, conferences and calls is suffering. And where the salespeople still have a loud voice, that voice is now muffled. The lead sources have dried up and their income is taking a huge hit.

Who’s to blame?

If sales can’t meet their numbers, everyone in the company will be affected. So Sales Management looks and demands an explanation.

Of course, it’s the Marketing’s fault. Their job is to provide instructions.

Or it’s the Management’s fault. The company should have seen it coming.

Sales executives should know that their outside sales force will suffer, and the company should invest more in digital lead management. They should have a survival plan to target new prospects. Their website should have been taken to new heights instead of relying on something that was about to die.

Most salespeople can’t spell SEO or PPC. They never wrote content. So when it comes to the company website, they often have a “build it and they will come” expectation (after all, the internet is free, right?).

To protect them, for a long time, an outside sales force could be relied upon to increase revenue. The sales processes got results. So, the “if it ain’t broke, don’t fix it” approach to marketing should work.

So, surprise – your outside sales team is no longer effective.

And so the business suffers.

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What to do?

How do you solve drying up sales? The answer will vary. Or in SEO mantra, “It depends.”

Somehow you need to generate leads for your sales team. This takes the accuracy of a sharpshooter, and you have many options depending on your budget.

You can buy ads (PPC) and maybe earn some quick wins.

You can buy into the “flood the web with content” approach, with or without a boost from influencers (it might not help, but hey, you gotta do something).

You could buy links (but leave that out – it’s the kiss of death). You could accept content elsewhere as being sold to snake oil SEOs.

Or you can decide that your survival depends on doing it right.

The most valuable salesperson

So far, it is clear that the world is slow to recover from the impacts of the past years. The remote work paradigm is not going away, and sales must adapt. Change is needed.

It is also clear that a cheap solution is a waste of money. And in some industries, the outside salesperson is doomed if you can’t provide a lead.

In today’s sales reality, your company’s website is your most important salesperson.

Do SEO as if your survival depends on it.

And whatever you do, do not hire the cheapest solution, thinking that there is no difference. There is a difference if you want to rank on the first page out of 10 million competitors for any keyword that matters.

Here’s my favorite lead generation analogy: If you want to catch fish, you need to use the bait that the fish are biting and fish where the fish are. In practical terms:

What is simple is not always easy. It may take expert SEO consulting services to help you get that message across to a lot of fish.

Then focus on others, rinse and repeat.

Basically, if you find that your leads are decreasing, it’s likely that your website traffic is suffering. And that is best tackled with SEO.

The opinions expressed in this article are those of the guest author and not necessarily those of Search Engine Land. The staff authors are listed here.

Bruce Clay is the founder and president of Bruce Clay Inc., a global digital marketing optimization firm that provides search engine optimization, PPC management, paid social media marketing, SEO friendly site architecture, content development, and SEO tools and education. ;

Clay authored the book “Search Engine Optimization All-In-One For Dummies,” now in its fourth edition, and “Content Marketing Strategies for Professionals.” He wrote the first web page analysis tool, created the Search Engine Relationship Chart® and is believed to be the first to use the term search engine optimization. Bruce Clay’s famous SEO training course is available online at SEOtraining.com.

Why is SEO still important?

Fortunately, the organic reach is not dead. There’s a reason your organic traffic is down, but that doesn’t mean organic reach isn’t there anymore. In fact, there are many ways you can improve your organic reach and get yourself off the beaten track for your Shopify store. But why are you losing organic traffic?

Optimizing your website for SEO means you have a greater chance of generating organic traffic, which will turn into customers buying your product or service. When people google, they usually do very specific searches, for example, ‘garage specializing in Honda in Walthamstow’.

Is SEO still important in 2022?

What is SEO and why is it important today? SEO stands for Search Engine Optimization. At its simplest, good SEO optimizes your online visibility. This means that the more people see your website, the more your online traffic increases, and the better your chances of providing your product or service to more people.

What kind of SEO trends look for 2022?

Will SEO still be relevant in 2022? Yes of course. Although some SEO tactics that were effective in the past stopped working, SEO kept evolving. Constantly reinventing itself to better match the user’s intent, cutting back on the spammy, ineffective tactics to become better.

• Here are 10 SEO trends we’ve seen leading the way so far in 2022:
• Advantages of Web Core. MORE ADVISORS FROMFORBES. …
• 2. ‘People Also Ask’ …
• EAT. As search engine algorithms evolve, so does content quality. …
• High Quality Backlinks. …
• Video. …
• AI Content. …
• Long Form Content. …

Does SEO have a future?

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Is SEO still worth it in 2021?

SEO is now considered a long-term investment for businesses, with returns gradually accruing over time. Many webmasters and business owners consider SEO almost dead due to recent search engine algorithms. They believe that SEO is no longer effective and will never yield fruitful results.

How SEO will change in 2022?

So is THIS still a good investment in 2021, and beyond?! Short answer: YES! THIS is more important than ever! It remains one of the most powerful digital marketing strategies that drive long-term results.

Does SEO matter anymore?

By 2022, expect SEO rankings to become more competitive and provide quality content that will help internet users. Content that only tries to fish for its audience by linking unnecessary sources will not be effective today.

What are the three stages of ranking SEO?

The fact is that SEO is still important in 2020, even though many of the practices and methods have changed. For example, Google’s BERT 2019 update lit a fire under SEO professionals to focus more on optimizing content based on search intent rather than keywords.

The three stages of ranking are: discovery, relevance and authority.

• What are the 4 stages of SEO? Steps for our SEO campaigns
• Phase 1 – Onboarding, Site Assessment, Strategy Development.
• Step 2 â Optimizing the Site.
• Step 3 – Off-Site Optimization, Citation Submission & Cleanup.

What are the 3 components of SEO?

Step 4 â Continuous & Advanced SEO: Link Building, Tracking, Updates.

What is the most important component of SEO?

The three main components of SEO are: Technical SEO. On-page SEO (or Content SEO) Off-page SEO (or Links)

What are the two main components of SEO?

Google’s #1 Ranking Factor At WebTek, we say that the most important parts of SEO and the most important Google ranking factors are web page titles and heading tags. Titles are the prime real estate on any website – they’re your best chance to tell Google exactly what your website or webpage is about.

Does SEO really work for small business?

SEO is divided into two parts: On-page SEO and Off-page SEO. On-page SEO refers to all techniques that can be applied to your website to improve your ranking in SERP (search engine results pages), but Off-page SEO refers to everything that can be done outside of your website to improve its visibility on the website. web.

So – does SEO work for small businesses? It should come as no surprise that the answer to this question is yes. Search engines use complex algorithms to deliver the exact results people want, which means that if you provide useful content, you can compete with other small businesses and huge corporations alike.

Is SEO worth it for small business?

Is SEO still relevant in 2022? Will SEO still be relevant in 2022? Yes of course. Although some SEO tactics that were effective in the past stopped working, SEO kept evolving. Constantly reinventing itself to better match the user’s intent, cutting back on the spammy, ineffective tactics to become better.

Does SEO work for small business?

The short answer is that SEO is very effective â not only for generating traffic but also leads and sales. Do not be worried. The long answer includes research and data, not just empty statements. Most SEOs also get caught up in search-specific metrics like SERPs (search engine results page), rankings, and organic traffic.

Is it worth paying someone to do SEO?

Small businesses can use SEO to their advantage by creating valuable content for their website visitors, using keywords throughout their content, and optimizing images for SEO. With a little effort, you can see the results of your SEO efforts in higher search engine rankings and more traffic to your website.

Is it worth paying someone to do SEO?

SEO is worth it if you have the right strategy in place and work with a partner who knows how to get results. About 93% of online experiences start with a search engine, and SEO’s conversion rate is much higher than traditional marketing. Therefore, SEO provides a significant return on investment (ROI).

Is it worth it to pay someone for SEO?

SEO is worth it if you have the right strategy in place and work with a partner who knows how to get results. About 93% of online experiences start with a search engine, and SEO’s conversion rate is much higher than traditional marketing. Therefore, SEO provides a significant return on investment (ROI).

How much should I pay someone for SEO?

If your content is crap no matter how much you pay for SEO, it won’t help you. With this in mind, you would have a higher ROI if you paid someone to create quality blog posts, videos, or other valuable content worth reading or viewing.

What are the top 10 benefits of SEO?

If you’re hiring a top-tier SEO company to run a local campaign, expect to pay $500.00 per month. A national or international campaign will require a minimum budget of $2,500 to $5,000 per month. Some firms offer a “trial package” at a lower price, with no contract.

Your SEO strategies will improve your ranking and get your web page in front of their eyes faster. The higher the ranking, the higher the traffic to your web page. Using better keywords, meta descriptions, and tags will get you higher rankings. The more clicks you get, the sales possibilities increase.

What are the long-term benefits of SEO?

What are the benefits of SEO 5 points? SEO has great benefits for websites and can lead to exponential long-term growth. Brands that invest in SEO can build credibility and trust with audiences, making it an integral part of a digital marketing strategy.

Is SEO a long-term investment?

The long-term benefits of SEO for small businesses are that it can help your site rank higher on search engines and open up new avenues of customer acquisition. You’re not limited to people who happen to type in the right keywords like you are with PPC – you’ll also get more of your target keywords ranked.

What is long-term SEO?

SEO is the best long-term investment in your business that will help you get these customers whenever they decide to use their mobile phones to search for your product or service online. Here are the top six reasons why SEO is the best long-term investment in your business.

What is SEO and types of SEO?

SEO is a Long-Term Investment The process of SEO (search engine optimization) is a long-term investment because, like any worthwhile investment, it takes time to grow. If your company is investing in traditional marketing campaigns, it is essential to invest equally in SEO and digital campaigns.

The three types of SEO are: On-page SEO – Anything on your web pages – Blogs, product copy, web copy. Off Page SEO – Anything that happens away from your website that helps your SEO Strategy – Backlinks. Technical SEO – Anything technical done to improve Search Ranking – site indexing to help bot crawl.

Why is SEO important for small businesses?

What does SEO mean? SEO stands for Search Engine Optimization and is the process used to optimize a website’s technical configuration, content relevance and link popularity so that its pages can be easily found, more relevant and popular for user search queries, and as a result therefore, search engines rank them better.

SEO is important because it helps you establish yourself as an expert in your field and drives traffic to your website, while helping you promote your business organically for free. If you are not convinced about the importance of SEO, you are not alone. Only 36% of small businesses have an SEO strategy.