Content generation has grown exponentially in recent years, and queries have become a must-have tool for SEO professionals.
With these simple instructions it is possible to generate articles, images, videos and more.
For marketers and SEO pros, in particular, mastering the use of prompts is a real asset.
This is because they can teach the AI how to best adhere to SEO recommendations while generating quality content.
AIs have revolutionized content generation by allowing articles to be customized to the writing style, tone of voice and preferences of each user based on large language models.
Today, SEO experts must master these tools to stay competitive in their field.
In short, mastering queries, and AIs is crucial for SEO professionals who generate quality content and follow SEO recommendations.
With these tools, they can deliver personalized content that is relevant to their target audience.
Contents
- 1 Promptology, Or The Art Of Creating Good Prompts
- 2 How To Master Prompts For SEO
- 3 Conclusion
- 4 What skills do you need for SEO?
- 5 How does SEO improve user experience?
- 6 Who is king of SEO?
- 7 Why do people hate SEO?
- 8 What is SEO and why it is so important in digital marketing?
Promptology, Or The Art Of Creating Good Prompts
What are requests? These are simple words, phrases, questions, keywords, etc., entered into AI tools to generate results.
What is promptology? The art of creating the most effective instructions to achieve your desired result.
Prompts To Generate Text
After many, many failed attempts to generate quality text, we can say that 2022 is the golden year of text generation.
While generating texts has never been easier, I have identified the main obstacles you will encounter and their solutions.
Often the solution is to teach the AI to create a document structure with an introduction, subheadings, one or several paragraphs per subheading, and a conclusion.
The release of DaVinci-text-3 revolutionizes the creation of long content, because the AI now knows how to create long content with simple instructions.
Here are the directions that work best with this new AI:
In this case, you must give the AI examples of your writing style and use parameters that reduce repetitions. The latest generations of AI can give very good results.
This is a very good question, especially for SEO – and when the text is generated, you need to use tools like Google, where you can search for phrases that are put in quotes with the search engine, to discover whether the phrases that are generated are present.
It is not necessary to take all but a few phrases at random, there are also paid services such as Copyscape to do this.
“The text is full of invented concepts”
Sometimes AI can invent concepts, and the best solution is to reduce the parameter of creativity.
After that, you can also use business rules to ensure that the mentioned concepts are related to your business area.
“Who owns the generated text?”
This question comes up very often, but text generation tools are very clear on the subject: the text belongs to you.
“My text is not optimized for SEO”
In fact, the AI has never learned to do SEO, so we have to give it examples and teach it the types of optimization, such as:
It is very possible to generate unique texts optimized for SEO.
Prompts To Generate Images
As for image generation, I wrote a full article on SEJ about how to generate images, but let’s dive into the problems you’ll encounter.
For cost reasons, the generated images are of low resolution.
Many upscale tools help you increase the resolution of an image generated with AI; I recommend this free tool.
“The dimensions are too small or do not fit”
Again, for cost reasons, the images generated are often 512 x 512 px.
You can regenerate the image by specifying your dimensions – here is an example using Dream Studio.
Screenshot from DreamStudioLite, December 2022
You can also use the technique of outpainting, which allows you to add new image areas to an image.
Screenshot of Dall-E, December 2022
The best way to check the uniqueness of your image is to use Google Photos to check how similar images are.
All the image generation tools mention in their TOS that you become the rightful owner of the image.
If you ask to copy the style of an artist, the creation is new, the image also belongs to you.
“I used my own photos to generate photos”
In this case, the result will be even more original and unique.
The trend at the moment is to send a dozen photos of yourself in the neighborhood, from afar, etc., to finally generate an infinite amount of variations.
There are paid and free tools, and I recommend you to use myheritage.fr if you want to generate an image of yourself in different eras – the result depends mainly on the quality and variety of your uploaded photos.
Now that it is possible to teach a style or unique concept to an AI to allow designers or artists to stand out, here are examples of styles learned from existing photos:
How To Master Prompts For SEO
Test And Learn
The simplest technique is to write the prompt, see what’s wrong with it, and modify it by adding or removing instructions until you get the best possible result.
The technique is not scalable at all but allows us to get closer to the ideal result.
Often it’s not about becoming successful in one generation, but over time ensuring that the results are always of consistent quality.
You’ll also want to have several tools that check:
In some cases, more than 20 checks will be necessary. Note that this step can be time consuming. However, once you’ve fine-tuned them, you have a template that you can reuse ad infinitum.
Now I will introduce some methods that avoid the trial-and-error approach.
Use A Prompt Search Engine
The easiest method, and especially free, is to use a prompt search engine. These are available for any type of content.
The most famous prompt engine at the moment is Lexica.art, which allows you to search based on keywords and identify and extract the prompt for an image you like.
You just need to click on the image and get the prompt that was used to generate it. This is a real time saver.
Here is an example of how to make this image with LexicaArt. Enter: “https://lexica.art/?q=typewriter.”
Image by LexicaArt, December 2022
For text prompts there are some initiatives, but the databases are quite empty.
Currently, the most interesting requests are often shared on Twitter.
Prompt And Negative Prompt
Let us take the case of image generation.
The image may contain a lot of bias, or unwanted things, so we can also eliminate it with a negative prompt that specifies everything you don’t want.
Note that the AI has to understand the concept to eliminate it, so you have to learn it if necessary.
Negative query is to specify anything that you do not want to appear in your text and image.
You must know that when a student writes an essay, he knows what he has to talk about, but he also knows not to include certain things because they have a negative impact on his grade. The list could include insults, jokes, invented items, etc.
For humans it is part of remembering the experience, but for an AI it is necessary to give instructions in this regard.
OpenAi fixed some biases, for example, that all CEOs were men and all nurses were women.
The prompts allow writing, and the negative prompts are used to avoid bias and offensive content.
The latest version of GPT-3 allows you to give a prompt that shows everything you want to generate and a negative prompt that shows everything you want to avoid – for example repetitions, short paragraphs and competing keywords.
Ask An AI To Write Your Prompts And Perform SEO
ChatGPT is a chatbot based on artificial intelligence from OpenAI.
It is designed to provide a smooth and natural conversation by autonomously answering users’ questions.
This chatbot can be very useful in content generation as it can help create content by automatically answering questions, generating ideas for blog topics or suggesting headlines for articles.
It can also be useful for generating content for social networks or for online marketing campaigns.
Using OpenAI’s artificial intelligence, this chatbot can provide accurate and relevant answers, which can be very useful for writers and marketers looking to create quality content.
This ChatGPT can therefore be used to help you find your queries.
Screenshot from ChatGPT, December 2022
The last question now is to know if this AI can do SEO.
I had already tested it in this SEJ article by completing an SEO quiz, and now it does a perfect job! It can even create a quiz in seconds.
Screenshot from ChatGPT, December 2022
Now ChatGPT can optimize the following content to rank on Google for “electric candle warmers” and explain everything you need step by step.
The resulting SEO recommendations are better than last time, but still below an expert level. In any case, the progress in a few months is impressive.
Screenshot from ChatGPT, December 2022
Screenshot from ChatGPT, December 2022
Conclusion
Now you have all the keys to writing quality queries to generate image and text content.
You need to ask yourself if you want to build or buy one of the many tools available on the market and one of the many training courses.
I invite you to discover the advanced workflows that allow you to generate quality content at scale.
Featured Image: Besjunior / Shutterstock
What are SEO tools? SEO tools provide data and alerts about the overall health and success of your website. They help uncover areas of opportunity and identify weaknesses or issues that may prevent you from ranking and earning visibility in the SERPs.
What skills do you need for SEO?
Here are the top eight skills I look for when hiring an SEO.
- Critical thinking. …
- talk & Writing skill. …
- technical & Programming skills. …
- Social skills. …
- Analytics skills. …
- Data skills. …
- Drive, Motivation & amp; Adaptability. …
- A sense of humor.
What are the 4 main components of an SEO? Knowing and understanding each of the 4 main components of SEO is crucial to improving a brand’s search results. Each component builds on and complements the others. The stronger the connections between each of the 4 SEO components – technical SEO, on-page SEO, off-page SEO, and content – the better the results.
Is SEO a hard skill?
At the top of the list of important hard skills is search engine optimization. Data from the study is based on a LinkedIn survey conducted by Microsoft with 600 global senior marketer participants.
What type of skill is SEO?
The job of a search engine optimization specialist with SEO skills is to analyze and review websites and optimize them in a way that they are picked up by search engines. The SEO specialist aims to ensure increased traffic to a website by developing content with appropriate keywords and phrases.
Is SEO a soft skill?
To make an impact, you need to cultivate desirable soft skills. Soft skills are those that complement your hard skills. In SEO, your hard skills are your core technical skills and would be things like using spreadsheets, creating SEO strategies, executing SEO tactics and so on.
How does SEO improve user experience?
SEO strives to improve a website’s visibility in organic search results – thereby increasing a site’s organic search traffic. A strong SEO strategy improves a website’s SERP (search engine results page) ranking position for relevant search queries.
Why is user experience the most important factor for SEO in 2022? It allows the user to complete their activity faster and with certainty. Having a greater number of websites is not always the best option. A website with solid content and a user-friendly layout is typically enough for SEO.
How does SEO impact user experience and Google rankings?
The Google algorithm and other search engines collect UX elements, sometimes tying them to the ranking factors. In these cases, the site architecture and usability of a site can make or break technical SEO. Sites with a strong UI/UX that meets the needs of searchers are more likely to perform well in SERPs.
How does SEO improve ranking?
Quality, authoritative content is the number one driver of your search engine rankings and there is no substitute for great content – this is especially true when doing SEO marketing. Quality content created specifically for your intended user increases site traffic, which improves your site’s authority and relevance.
How does SEO and UX work together?
SEO and UX: It’s about the users Both SEO and UX are essential for a successful website. SEO brings people to your website, while UX keeps them on your page longer and increases conversions. While SEO and UX are two different disciplines, users should be at the center of your SEO and UX strategies.
What is user experience SEO?
Search engine optimization (SEO) focuses on helping your website rank well in search results, while user experience (UX) deals with how users interact with your website.
Think of the partnership of SEO and UX this way: SEO targets search engines, and UX targets your website visitors. Both share a common goal of giving the user the best experience. Here are some common website elements that affect both SEO and user experience.
Why is user experience important factor for SEO?
Focus on user experience to meet the needs of searchers. It improves organic search marketing performance, helping websites rank well on the SERPs.
Why is user experience important factor for SEO?
Focus on user experience to meet the needs of searchers. It improves organic search marketing performance, helping websites rank well on the SERPs.
How does user experience affect SEO?
UX often directly affects the content quality that searchers experience on a website. The Google algorithm and other search engines collect UX elements, sometimes tying them to the ranking factors. In these cases, the site architecture and usability of a site can make or break technical SEO.
Why is user experience important for SEO?
UX (User Experience Design) is now a vital aspect of SEO (Search Engine Optimization). Search engines no longer evaluate websites based on keyword usage alone. Instead, a website must understand user intent and provide a rich user experience to rank high in organic search engine results.
Who is king of SEO?
But in the end, the golden rule of SEO is that content is king. It is not because of a search engine, but it is for your site visitors. A page read by people is better than a page read by bots.
Who said content is king? It has been almost 20 years since Bill Gates uttered the now famous phrase “Content is king”, introducing the World Wide Web and a new way of production and consumption for consumers.
What is most important for SEO?
The #1 Google Ranking Factor At WebTek, we say the most important parts of SEO and the most important Google ranking factors are the website titles and section tags. Titles represent the main real estate of any website – they are your best chance to tell Google exactly what your website or webpage is all about.
Why is content still king?
Content is the king of the digital marketing world for many reasons: Original, high-quality content published regularly on a brand’s website can have a huge impact on SEO and the site’s ranking in search engines. Unique content should contain relevant keywords to help a website rank organically for more search terms.
Why is video content king?
Video is easy to digest Video gets the message across quickly and has the ability to break down complex ideas into easy to digest pieces of information. In fact, 90% of the information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text.
Why is content always king?
Content is king because it helps you give your audience something they’ve never seen before. Providing them with the same old content they can get with everyone else will not serve to your advantage. Give them unique content and you will wow your audience. For this you need to research and understand your audience.
Why do people hate SEO?
Others end up hating SEO because they get caught and waste their money on something they thought was SEO but wasn’t. Either way, it’s not a pretty public face that some associate with SEO. This leads to what I have called Crap Hat SEO. Crap Hat SEO produces the second worst public face people see.
. The fears that SEO is too complicated, technical, gimmicky and possible penalties involved are common misconceptions that people new to SEO have. Once you’ve learned more about SEO yourself, you’ll be more comfortable and confident in implementing your own strategy or working closely with an agency.
What is SEO and why it is so important in digital marketing?
Social engine optimization is actually a technique to collect user traffic on a website. It includes various strategies that result in an increase in the number of visitors and thus the ranking of the website. It mostly depends on the seo factor which is highly influenced by change of search engines.
Why is SEO so important in digital marketing? In short, SEO is crucial because it makes your website more visible, and that means more traffic and more opportunities to convert prospects into customers. Check out the SEO tools you can use for optimal ranking.
What is SEO in digital marketing?
SEO means search engine optimization and is the process used to optimize a website’s technical configuration, content relevance and link popularity, so that its pages can be easily found, more relevant and popular in the face of user search queries become, and as a consequence, search engines rank them better.
What SEO means?
Search engine optimization is the science of improving a website to increase its visibility when people search for products or services. The more visibility a website has on search engines, the more likely it is that the brand will capture business.
Is PPC better than SEO?
SEO is also more effective for local searches and can grow your online presence longer. Pay-per-click (PPC), on the other hand, is an acquisition strategy that requires you to spend ad money to get your content in front of an audience when they search for specific keywords online.
What is SEO and why it is important?
SEO stands for search engine optimization – the practice of increasing the quantity and quality of traffic to your website through organic search engine results. The ultimate goal of SEO for businesses is to generate organic traffic – searchers who click on your website from a search engine results page (SERP).
What is SEO in simple words?
Search engine optimization is the science of improving a website to increase its visibility when people search for products or services. The more visibility a website has on search engines, the more likely it is that the brand will capture business.
What is SEO and how it works?
Well, SEO stands for ‘Search Engine Optimization’, which is the process of getting traffic from free, organic, editorial or natural search results in search engines. It aims to improve your website position on search results pages. Remember, the higher the website is listed, the more people will see it.
